# Bella Front Office

> Bella Front Office is the call concierge product for insurance agencies. Bella answers inbound calls, handles approved outbound follow-ups, recognizes repeat callers, prepares meetings and calendar invites when calendar access is approved, uses scoped agency CRM context when access is approved, and escalates sensitive calls with a concise transfer brief.

## What Bella Front Office does

- Answers inbound agency calls with caller intent capture and next-step routing.
- Handles approved outbound callbacks and follow-ups after consent, disclosure, opt-out handling, Do Not Call controls, and agency approval are configured.
- Recognizes repeat callers from authorized caller-memory and CRM sources.
- Prepares calendar invitations with virtual meeting links when the agency grants calendar access.
- Uses agency CRM context only when access is granted, and only for the minimum necessary call task.
- Escalates calls to the licensed or responsible agency team with a short context brief.
- Logs call outcomes, tasks, reviewed actions, and evidence boundaries for operator review.
- Provides an on-site review builder at `/start` that creates a copyable Front Office review brief without opening an email client or submitting private data.
- Supports an English/Spanish language toggle on public marketing pages so visitors can switch the visible site language in the browser.

## Assurance boundaries

- Phone, CRM, calendar, email, analytics, and connected-system actions require configured access and workflow-specific approval.
- Bella is an AI operator, not a licensed insurance agent.
- Sensitive or regulated decisions escalate to the responsible licensed team.
- Outbound AI voice calls require consent, disclosure, opt-out handling, Do Not Call controls, and applicable TCPA/CMS/state-law review before activation.

## Why it is stronger than proof and trust alone

Proof is a receipt after the call. Trust is the confidence before a caller shares information. Bella Front Office connects both to action: answer, recognize, route, prepare, escalate, and log the outcome.

## Pricing position

Bella Front Office launch pricing is market-informed for insurance agencies that need more than a generic receptionist bot but do not want human receptionist bundle economics. Plans are based on answered AI voice minutes plus configured workflow access:

- Front Desk: $149/mo with 100 answered AI voice minutes.
- Agency: $499/mo with 500 answered AI voice minutes.
- Network: $1,250/mo with 1,500 answered AI voice minutes.
- Extra answered minutes: 100-minute blocks at $49 ($0.49 per additional answered AI voice minute).

Front Desk is designed for a focused AI voice call layer. Agency and Network add higher-capacity voice handling, caller memory, scheduling prep, and scoped connected-system context.

Activation still depends on approved phone, CRM, calendar, outbound, and compliance setup. Bella does not replace a licensed producer.

## Review path

The primary public conversion path is [Start Review](https://bellafrontoffice.com/start), a guided browser-side review builder. It asks for call volume, workflow scope, connected systems, and escalation posture, then produces a clean brief that can be copied for review. The builder does not submit private data, does not activate live providers, and does not replace a future approved booking or form-capture integration.

## Key pages

- [Home](https://bellafrontoffice.com/): Bella Front Office product overview.
- [Pricing](https://bellafrontoffice.com/pricing): Front Office pricing and feature comparison.
- [Start Review](https://bellafrontoffice.com/start): Guided review builder and recommended plan brief.
- [Privacy](https://bellafrontoffice.com/privacy): Front Office privacy policy.
- [Terms](https://bellafrontoffice.com/terms): Front Office terms and conditions.
- AI-readable full brief: https://bellafrontoffice.com/llms-full.txt