Pricing and features

Priced for agencies that need more than a generic phone bot.

Bella Front Office sits between cheap AI answering and expensive receptionist bundles: insurance-aware caller memory, routed escalation, scheduling prep, scoped CRM context, and accountable call outcomes.

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Launch plans

Start with the call layer you can actually use.

One monthly price per plan, based on answered minutes. No setup fees, no per-call charges, and everything in the card is included.

Starter

Front Desk

For agencies that want missed-call coverage, simple routing, and a clean call record.

$149/mo
100 answered AI voice minutes
AI voice call layer
  • Inbound answering with AI disclosure
  • Caller intent, urgency, and routing notes
  • Call summaries and searchable outcomes
  • Warm transfer brief for the agency team
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Most useful

Agency

For teams that need caller memory, scheduling prep, and CRM-aware routing.

$499/mo
500 answered AI voice minutes
Advanced AI voice call layer
  • Everything in Front Desk
  • Repeat-caller memory, with richer CRM truth preferred
  • Calendar meeting prep with virtual link context
  • Read-only CRM context scoped to the call purpose
  • Approved callback and follow-up flows
Build Agency brief
High volume

Network

For general agencies, call-heavy teams, and multi-location workflows.

$1,250/mo
1,500 answered AI voice minutes
Multi-path AI voice call layer
  • Everything in Agency
  • Multiple call paths by team, product, or urgency
  • Expanded known-caller and relationship context
  • Priority call-flow optimization and review
  • Custom escalation rules for licensed teams
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Optional add-ons

Only if you want them. Nothing here is required.

Signature Voice, $249/mo: a studio-grade voice on every answered call, optionally cloned so Bella answers in your brand's own voice.

Extra minutes, $49 per 100: only when you outgrow your plan's included minutes; we review with you before any high-volume month.

Managed Front Office Lines

Add dedicated lines without buying another phone-system seat.

Create separate lines for producers, recruiters, renewals, claims, campaigns, departments, or partner programs. Each line routes into Bella Front Office with tracking, call history, workflow visibility, and agency-approved escalation rules.

Starting at
$29/managed local line/mo

No extra phone-system user seat required.

Managed local line$29/mo

Dedicated number, routing, tracking, logs, and workflow routing.

Managed toll-free line$35/mo

Toll-free intake line with the same managed routing and visibility.

Line usage$0.04/min

Simple blended usage for inbound and outbound line traffic.

High volumeCustom

Volume review for call centers, heavy outbound teams, or multi-location programs.

Launch pricing does not make Bella a licensed producer and does not include carrier advice, unapproved CRM writes, uncontrolled outbound campaigns, or live provider access without agency authorization. Extra answered AI voice minutes are sold in 100-minute blocks at $49 so cost stays predictable.
Advanced features

The feature list is built around insurance call reality.

Bella lists advanced features only where the workflow is something she can actually support or prepare inside approved access boundaries.

Known caller context

Recognizes repeat callers from authorized memory and CRM context, while preventing partial memory from overriding better records.

Warm transfer briefs

Escalations include caller identity, reason, urgency, and next best action so the caller does not start over.

Meeting preparation

Prepares meeting details, virtual link context, and follow-up notes when calendar access is approved.

Scoped CRM context

Reads the minimum necessary CRM facts for the call purpose, with writes handled as separate approval work.

Approved callbacks

Outbound callbacks require consent, disclosure, opt-out handling, Do Not Call controls, and agency policy review.

Audit-ready outcomes

Every call leaves a record of the outcome, what was prepared, what was escalated, and what still needs review.

How Bella compares

Cheaper than a human front desk. More agency-aware than a generic bot.

Capability
Generic AI receptionist
Human receptionist bundle
Bella Front Office
Insurance call context
Usually FAQ or script driven.
Human judgment, limited system memory.
Caller memory plus scoped CRM facts.
Escalation
Basic transfer.
Transfer with notes if captured.
Warm brief before pickup.
Scheduling
Often direct calendar booking.
Manual booking.
Meeting prepared for agency review.
Regulated boundaries
Depends on configuration.
Depends on receptionist training.
Licensed or sensitive moments escalate.
Pricing review

Want the right Front Office plan for your call volume?

Send the call types Bella should answer, the systems she can read, and where licensed escalation should happen.

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